The Benefits of Syndication

Syndication is one of the most popular ways to get information out to millions of viewers. It is a way of making information available to those who use the internet on a regular basis and of giving more exposure to those who can’t get access to a television station or radio station. This form of… Continue reading The Benefits of Syndication

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An Introduction to Google Optimization

Google, in an attempt to increase its popularity has come up with some innovative services, one of which is Google Optimization. What exactly is Google Optimization? Well, Google Optimization is a process wherein website owners can improve the visibility of their website on various search engines by making content and back links more effective. With… Continue reading An Introduction to Google Optimization

Social Media Marketing for Today’s Businesses

Social media has been around for quite some time but the main difference today is that there are a lot more people using these mediums and as a result the influence of social media marketing has significantly increased. Although the traditional terms like e-marketing and online advertising are also dominant in academe, social media marketing… Continue reading Social Media Marketing for Today’s Businesses

Social Media Marketing Examples

Social media marketing, also known as web 2.0 marketing, is the use of various social media networks and sites to advertise a business or product. While the terms’ digital marketing and e-marketing are increasingly dominant in academic circles, social media marketing continues to grow for both researchers and practitioners. This growth can be largely attributed… Continue reading Social Media Marketing Examples

How to Succeed In An Online Business

Digital marketing is an internet marketing technique that employ various internet and digital technologies including desktop computers, hand held devices, portable media players and various other electronic media and communication channels to promote goods and services. This form of marketing includes all the elements of advertising like design, content, delivery, promotion and sales. The purpose… Continue reading How to Succeed In An Online Business

3 Steps to Targeting Your Adwords Audience

Google AdWords is an internet marketing platform developed by Google, in which advertisers place bid to display short text advertisements, product offerings, service offers, or audiovisual presentations to internet users. It can put advertisements both on the top results of major search engines such as Google, Search and also on various non-search sites, social media… Continue reading 3 Steps to Targeting Your Adwords Audience

Know More About Search Engine Marketing

Search engine marketing is also referred as SEM or Search Engine Marketing. Search Engine Marketing is a type of Internet advertising which involves the marketing of websites by enhancing their visibility in search results pages mainly through paid advertisements. SEM as an advertising technique is very effective and helps to attain the visibility and ranking… Continue reading Know More About Search Engine Marketing